Preparing ahead of March can make Colorectal Cancer Awareness Month easier, more visible, and more effective for your team and your patients.
This guide covers simple setup steps you can take before March 1 to help support screening conversations throughout the month. None of these steps are required, but even a few small updates can make a big impact.
In this article we'll cover:
Website Banners and Copy
In-Store Signage
Prep Your Team
Bag Stuffers
Update Existing Comms
Website Banners and Copy
We’ve created web banners you can add to your site to highlight Colorectal Cancer Awareness Month.
DOWNLOAD WEB BANNERS AT THE END OF THIS ARTICLE
If you need a specific size, let us know and we can help
You are welcome to add your branding, edit the graphics, or create your own version
If you don’t have space for a graphic, a simple text update can work just as well. You can add this line to an announcement bar, homepage section, or services page:
Colorectal cancer screening saves lives. See if you’re eligible and explore your options.
In-Store Signage
We’ve created three in-store posters that can be customized for your pharmacy with a QR code linking directly to your CRC screening page.
We strongly encourage you to print out a few to display in your store, and have found they work best when placed near the counter or checkout area
QR codes make it easy for customers to take action while they’re already in the pharmacy
Posters are especially effective for customers visiting for unrelated reasons
We’ll be preparing customized posters for each pharmacy. If you haven’t received yours or would like changes, reach out us at support@imagemovermd.com.
You’re also welcome to edit these designs or create your own signage if that works better for your space.
Prepping Your Team for CRC Awareness Month
Getting your whole team involved makes CRC Awareness Month much more effective.
Take a few minutes before March to let your staff know:
Screening is recommended starting at age 45
March is a focused opportunity to bring it up naturally
Even a brief mention can help patients take action
As your team members are already trusted healthcare professionals in your community, they are one of your strongest channels to drive this messaging home
Conversation starters for your team
Share these simple lines with staff to use at the counter or during checkout:
“March is Colorectal Cancer Awareness Month. Did you know that if you’re 45 or older, screening is recommended?"
“We’re sharing information about colorectal cancer screening this month if you’d like to learn more.”
“If you’re 45+, we have a quick way to check colorectal cancer screening options.”
Scripts can be most effective when pinned to a specific action. Consider instructing your team to throw in one of these lines when they hand over a receipt or another frequent touchpoint.
A Bag Stuffer (flyer) can be a great way to spark a conversation.
3x5 Bag Stuffers
Bag stuffers are a simple, effective way to reinforce CRC screening messages throughout March. They really help remind staff to mention screening and give patients something to review at home - if they don't have time to start the screener in-pharmacy.
We’ll be creating custom 3x5 bag stuffers for each pharmacy.
Designed to include with prescriptions for patients 45+
We recommend printing enough to include with most prescriptions during March
Bag stuffers pair especially well with staff conversations and QR codes
If you haven’t received your bag stuffers contact support@imagemovermd.com.
Add CRC Messaging to Existing Communications
If your pharmacy already sends prescription pickup texts or emails, adding a short CRC message for March can have a big impact and takes only a few minutes.
Text message add-on options
Super short option
Colorectal cancer screening options may be available. Learn more: <CRC TEXT URL>
Short option
You may be eligible for colorectal cancer screening. Check your options here: <CRC TEXT URL>
Slightly longer option
It’s Colorectal Cancer Awareness Month. If you’re 45+, learn your screening options here: <CRC TEXT URL>
Email add-on option
You can add a single sentence to existing email reminders or newsletters:
March is Colorectal Cancer Awareness Month. If you’re 45 or older, screening is recommended. Learn more about your screening options here: <CRC EMAIL URL>
If you’d rather include a small graphic instead of text, we've provided an email-ready image, available to DOWNLOAD BELOW.
Next Steps
Once you’ve completed your prep, head over to the CRC Awareness Month: 4-Week Promotion Guide for Pharmacies for suggested emails, texts, social posts, and graphics to use throughout March.
Entities using this material are responsible for ensuring the accuracy of information about their organization and services. This guide is provided for educational and promotional use and may be adapted to suit your pharmacy’s needs.
Any custom content should remain clinically accurate. Do not use Exact Sciences or Cologuard® brand terms or imagery unless explicitly approved.
If you have questions, contact our team at support@imagemovermd.com or reach out to your Customer Success Manager.
Download Graphics Here:
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