March is Colorectal Cancer Awareness Month, a key opportunity to remind patients that screening saves lives.
This guide outlines a simple, four-week promotion plan to help you raise awareness of colorectal cancer screening using email, text messages, and social media.
Follow the plan as written or use it as inspiration to prepare your own campaigns. In-store materials and setup activities are covered in a separate CRC Month Prep Guide (Coming Soon).
Text in <red brackets> should be updated with your pharmacy specific information.
If you do not know which links to use to send customers to your pharmacy's CRC screener, reach out to support@imagemovermd.com or your Customer Success Manager.
Suggested 4-Week Promotion Plan (At a Glance)
Week 1: Awareness + eligibility
• 1 email
• 1 social media post
• Optional second social post
Week 2: Rising risk + early action
• 1 text message
• 1 social media post
• Optional second social post
Week 3: Prevention + early detection
• 1 email
• 1 social media post
• Optional second social post
Week 4: Reminder + take action
• 1 text message
• 1 social media post
• Optional second social post
Weekly Copy and Assets
Week 1: Awareness + eligibility
Week 2: Rising risk + early action
Week 3: Prevention + early detection
Week 4: Reminder + take action
Social Graphics
Week 1: Awareness + Eligibility
Goal: Introduce CRC Awareness Month and reinforce that screening is recommended starting at age 45.
If you'd like to add a banner at the top of your email, you can download one at the end of this article.
Email copy
Subject: March is Colorectal Cancer Awareness Month
Hi <PATIENT NAME>,
March is Colorectal Cancer Awareness Month, a reminder that prevention and early screening can make a real difference.
Why screening matters
Colorectal cancer can develop without symptoms
Screening helps identify risk early, even when you feel healthy
In some cases, screening can prevent cancer by finding precancerous polyps
Take the first step
Learning about your screening options is a simple way to take action for your health.
Learn more and get started:<CRC EMAIL1 URL>
Taking a few minutes today can help protect your health for years to come.
--
The <PHARMACY NAME> Team
Social media post (primary)
March is #ColorectalCancerAwarenessMonth. If you’re 45 or older, screening is recommended. Take the first step and learn about your screening options today.
Recommended graphic: 1A_Awareness (DOWNLOAD FILES BELOW)
Social media post (optional)
National screening guidelines recommend adults begin Colorectal Cancer Screening at age 45. If you’re 45 or older, take a moment to check whether you’re due and learn about your options.
Recommended graphic: 1B_Age
Week 2: Rising risk + early action
Goal: Highlight urgency and reinforce the importance of screening.
Text message
Hi <PATIENT NAME>, it’s Colorectal Cancer Awareness Month. If you’re 45 or older, screening is recommended. Learn about your options with <PHARMACY NAME>: <CRC TEXT1 URL>
Social media post (primary)
Colorectal cancer is affecting younger adults more than ever before. Recent data from the American Cancer Society shows it is now the leading cause of cancer-related death among people under 50 in the U.S. Screening is recommended starting at age 45. Learn about your options and take action today.
Recommended graphic: 2A_Risk
Social media post (optional)
If you’re 45 or older, now is the time to take action. Screening helps detect colorectal cancer early, when it’s most treatable. Learn about your options today.
Recommended graphic: 2B_Prevention
Week 3: Prevention + early detection
Goal: Reinforce that colorectal cancer is highly preventable when caught early and screening saves lives.
Email copy
Subject: Early detection makes a difference
Hi <PATIENT NAME>,
March is Colorectal Cancer Awareness Month, and our team here at <PHARMACY NAME> wanted to take a moment to check in on an important part of your health.
If you’re 45 or older, colorectal cancer screening is recommended, even if you feel well. Screening helps detect cancer early and can sometimes prevent it by finding abnormalities before cancer develops.
Why this matters
New research shows colorectal cancer is now the leading cause of cancer-related death among people under 50 in the United States. This reinforces the importance of following screening guidelines and getting screened on time.
Learn more and see if screening is right for you:<CRC EMAIL2 URL>
Early detection can make a meaningful difference for your long-term health.
With care,<PHARMACY NAME>
Social media post (primary)
Colorectal cancer is one of the most preventable cancers. Screening can find precancerous changes or detect cancer early, before symptoms appear. Learn your options and take action today.
Recommended graphic: 3A_Click
Social media post (optional)
An estimated 60 million adults in the U.S. are eligible for colorectal cancer screening. If you’re 45 or older, learning about your screening options will help you take an important step for your health.
Source: American Cancer Society
Recommended graphic: 3B_Scale
Week 4: Reminder + take action
Goal: Provide a clear end-of-month reminder and catch patients who haven’t acted yet.
Text message
Hi <PATIENT NAME>, as Colorectal Cancer Awareness Month comes to a close, it’s a good time to take action. If you’re 45 or older, screening is recommended. Learn about your options and get started here:<CRC TEXT2 URL>
Social media post (primary)
As #ColorectalCancerAwarenessMonth comes to a close, it’s a good time to take action.
If you’re 45 or older, screening is recommended. Learn about your screening options and get started today.
Recommended graphic: 4A_End
Social media post (optional)
More than 50,000 people in the U.S. die from colorectal cancer each year. Screening helps save lives by detecting cancer early. If you’re 45 or older, learn about your options and take action today.
Source: American Cancer Society
Recommended graphic: 4B_Statistic
Social graphics
We’ve provided recommended social graphics to use throughout March. Alternate graphics are also included if you prefer different visuals.
Use any image that best fits your posting schedule and brand. You may alter the graphics as needed (e.g. add your logo or crop to fit your needs).
Entities using this material are responsible for ensuring the accuracy of information about their organization and services. This guide is provided for educational and promotional use and may be adapted to suit your pharmacy’s needs.
Any custom content should remain clinically accurate. Do not use Exact Sciences or Cologuard® brand terms or imagery unless explicitly approved.
If you have questions, contact our team at support@imagemovermd.com or reach out to your Customer Success Manager.
Download Graphics Here:
Click any file name to preview