It’s helpful to track where patients are coming from when they reach your CRC self-screen site, so we recommend making a new link and/or QR code for each campaign and channel. We have provided a Link Builder in your Web Portal, so you can generate as many links and QR codes as you need for your marketing efforts.
To reach the link builder, log into your Web Portal, and click Colon Cancer on the left. In the upper right of that screen you find the button to launch the Link Builder.
The link builder is only available on the store management level CRC screen. With it, you can create links that will be tracked to the specific store you make the link for. This is a really helpful way to track which of your stores are performing most efficiently. If you are a multi-location pharmacy and need a link or QR code to use in marketing material across all locations - contact your CSM to build a link that will take patients to your store picker page.
Make sure you are logged into the store location that you are making marketing materials for (use the Switch Store link in the bottom left corner if you need to switch). Launch the Link Builder and you’ll see this window:
1. Medium - Click the dropdown arrow to choose what form of message you will be using this link with. We have included the most common mediums, but you can type in your own value in this field.
2. Source - Click the dropdown arrow to choose where you will be displaying the link and/or QR code. Again, you can type your own source here if it is not on the list.
3. Campaign - Give your link a campaign that will remind you what marketing push you are working on.
4. Landing Page - Use this only for links that will go to customers who are first hearing about CRC screening. It will make a link that takes them to page that explains the benefits of at-home colon cancer screening. We’ve found that if the link is going out on a flyer or with a message that explains those things already, having the link take them directly to the screening and skipping that page is most effective. See below for a screenshot of the “Benefits of Screening” landing page.
5. Generate Link - Click to generate your link and QR code.
6. QR Code - Click download to save a png of the QR code that can be easily added to marketing materials.
7. Link - Click copy to grab your new link.
If you are sending a text message or writing a social post you may want to shorten the URL that our system makes for you. We have several customers who use Bit.ly and other URL shorteners to do just that!
Your logo and pharmacy name will appear at the top and bottom of this page.