How to use the toolkit

Use this toolkit as inspiration to fuel your own campaigns to inform your customers about this important new service offering
As you expand to create your own content, be sure it is clinically accurate
Do not leverage any Exact Sciences or Cologuard® brand terms or images unless approved explicitly by Exact Sciences
Text in <red brackets> should be updated with your pharmacy specific information
If you have questions, you can always reach out to support@imagemovermd.com or your Customer Success Manager

General Marketing Materials

Text Copy

Entities using this material are responsible for and should pay close attention to the accuracy of the information about their company and the coverage details that they distribute via these materials or otherwise. This template is provided to any appropriately requesting entity, regardless of the manner in which they cover, recommend, or participate in the ordering of Cologuard. You may adapt the provided content to suit the needs of your organization.

Hi <PATIENT NAME>: Make Today matter – if you’re 45 or older, you may be eligible to get screened for colon cancer. <PHARMACY NAME> wants to help you learn more about your screening options, click here: <CUSTOMER CRC SCREENING URL>
Hi <PATIENT NAME>. Colon cancer is one of the most preventable cancers when caught early. <PHARMACY NAME> wants to help you learn more about your screening options, click here: <CUSTOMER CRC SCREENING URL>
Hi <PATIENT NAME>: If you’re 45-75, you may be due for a colon cancer screening. <PHARMACY NAME> wants to help you learn more about your options, click here: <CUSTOMER CRC SCREENING URL>
Hi <PATIENT NAME>: Colorectal cancer is the #2 cause of cancer-related death, but when caught early it is highly preventable. If you’re 45-75, you may be due for a screening. <PHARMACY NAME> wants to help you learn more about your options, click here: <CUSTOMER CRC SCREENING URL>
Can we talk about your colon? This is <PHARMACY NAME>. Colorectal cancer is highly preventable when caught early! Get screened today! Click here to get screened today <CUSTOMER CRC SCREENING URL>!
Hey <PATIENT NAME>, your health matters! Colorectal cancer is preventable and treatable when caught early. If you're 45 or older don’t wait—get screened today! Early detection saves lives! #GetScreened #ColorectalCancerAwareness Click here <CUSTOMER CRC SCREENING URL>

Social Media Copy

Hi <PATIENT NAME>: Make Today matter – if you’re 45 or older, you may be eligible to get screened for colon cancer. <PHARMACY NAME> wants to help you learn more about your screening options, click here: <CUSTOMER CRC SCREENING URL>
Colon cancer is the most preventable, yet least prevented cancer. What better time than now to learn more about your screening options. <CUSTOMER CRC SCREENING URL>
ICYMI, there are options when it comes to screening for colon cancer. Get the facts, get familiar with your options, and get it done. Make time with <Pharmacy name> to get started. <CUSTOMER CRC SCREENING URL>
The reasons to screen for colon cancer are endless. Now is a great time to think about your why and get it done. Get started at <CUSTOMER CRC SCREENING URL> or by calling our pharmacy at <phone number>.
If you’re over 45, you may be eligible to get screened for colon cancer, and we can help you access a no out-of-pocket cost kit you can use in the comfort of your own home. <CUSTOMER CRC SCREENING URL>
Getting screened when you’re eligible is one thing you can do that will make a difference. Ready to get started? Call our pharmacy at <phone number> or visit <CUSTOMER CRC SCREENING URL> to find out if you're eligible today.

Social Media Images

CRC Awareness Month (March) Materials

Text Copy – CRC Awareness Month

Hi <PATIENT NAME>: It’s #ColorectalCancerAwarenessMonth. If you’re 45-75, you may be due for a screening. <PHARMACY NAME> wants to help you learn more about your options, click here to learn more: <CUSTOMER CRC SCREENING URL>
Hi <PATIENT NAME>: March is Colorectal Cancer Awareness Month. What better time than now to talk with your <PHARMACY NAME> team members about your colon cancer screening options and make a plan to get screened. Click here to learn more: <CUSTOMER CRC SCREENING URL>
Hi <PATIENT NAME>: Make March matter – if you’re 45 or older, you may be eligible to get screened for colon cancer. <PHARMACY NAME> wants to help you learn more about your screening options, click here: <CUSTOMER CRC SCREENING URL>

Social Media Copy – CRC Awareness Month

March is Colorectal Cancer Awareness Month. What better time than now to talk with your <PHARMACY NAME> pharmacist about your colon cancer screening options and make a plan to get screened, or click here to learn more about your options: <CUSTOMER CRC SCREENING URL>.
ICYMI, there are options when it comes to screening for colon cancer. This Colorectal Cancer Awareness Month, get the facts, get familiar with your options, and get it done. Click here to learn more: <CUSTOMER CRC SCREENING URL>.
The reasons to screen for colon cancer are endless. March is #ColorectalCancerAwarenessMonth and is an especially great time to think about your why and get it done. Get started at <CUSTOMER CRC SCREENING URL> or by calling our pharmacy at <phone number>.
Make March matter – get screened for colon cancer as soon as you’re eligible. Click here to learn more: <CUSTOMER CRC SCREENING URL>. #ColorectalCancerAwarenessMonth
Make March matter – if you’re 45-75, you’re eligible to get screened for colon cancer. Click here to learn more: <CUSTOMER CRC SCREENING URL>. #ColorectalCancerAwarenessMonth.
Getting screened when you’re eligible is one thing you can do that will make a difference long after #ColorectalCancerAwarenessMonth ends. Ready to get started? Call our pharmacy at <phone number> or visit us at <CUSTOMER CRC SCREENING URL> to find out if you're eligible today.
It’s #ColorectalCancerAwarenessMonth. If you’re 45-75, you’re eligible to get screened for colon cancer. Ready to get started? Click here to find out if you’re eligible today <CUSTOMER CRC SCREENING URL>.
We recognize those who have screened for colon cancer, especially this #ColorectalCancerAwarenessMonth. If you needed a sign to get it done, let this be it. Get started today by finding out if you're eligible <CUSTOMER CRC SCREENING URL>.
March is about more than basketball! It’s also #ColorectalCancerAwarenessMonth. Get off the bench and “Box Out Colon Cancer” by getting screened if you’re 45+. Get started at <CUSTOMER CRC SCREENING URL> or by calling our pharmacy at <phone number>.
With colorectal cancer, the best defense is a good offense—that means getting screened for colon cancer as soon as you’re eligible. You can “box out” colorectal cancer by making sure that if you’re 45-75, you’re up to date with colon cancer screening. Get off the bench this #ColorectalCancerAwarenessMonth. Learn more at <CUSTOMER CRC SCREENING URL>