Getting the word out is one of the biggest challenges when launching new clinical services. To make this easier, we’ve created ready-to-use marketing assets you can customize for your pharmacy. These include:
Email templates – to reach community partners
Website copy – to showcase services on your pharmacy’s site
Social media posts – to share updates quickly and widely
These resources are designed to save you time and help you promote clinical services. You can copy, paste, and adapt them to fit your pharmacy’s voice and audience.
School Test to Treat Outreach Email:
Dear [insert school name here],
[Pharmacy Name], located at [Address], is pleased to announce a new point-of-care testing program for our community. We understand how disruptive illness can be for students and families, and we want to provide a fast and affordable local option for common illnesses.
Our new service offers rapid testing for ailments like strep throat and influenza. Students, parents, and staff can receive results quickly without a long wait at an urgent care facility in addition to avoiding the steep copays for these kinds of visits.
For a cash price of just $35 [adjust price if needed], this service is often more affordable than the out-of-pocket costs or copays associated with an urgent care visit. We believe this new program can be a convenient and cost-effective resource for your school families.
We would be grateful if you would share this information with your school community. I’ve attached a poster with details for you to promote this offering. Please don't hesitate to reach out to us at [Insert Pharmacy Phone Number] or [Insert Pharmacy Email Address] if you have any questions.
Thank you for your time and consideration.
Sincerely,
The Team at [Pharmacy Name]
Nursing Home/Senior Center Test to Treat Outreach Email
Dear [insert nursing home/senior center here],
[Pharmacy Name], located at [Address], is pleased to announce a new point-of-care testing program for our community. We understand how common illness can be for seniors and their families, and we want to provide a fast and affordable local option for common illnesses.
Our new service offers rapid testing for ailments like strep throat and influenza [change if needed]. Seniors, family members, and staff can receive results quickly without a long wait at an urgent care facility in addition to avoiding the steep copays for these kinds of visits.
For a cash price of just $35 [adjust price if needed], this service is often more affordable than the out-of-pocket costs or copays associated with an urgent care visit. We believe this new program can be a convenient and cost-effective resource for your seniors.
We would be grateful if you would share this information with your community. I’ve attached a poster with details for you to promote this offering. Please don't hesitate to reach out to us at [Insert Pharmacy Phone Number] or [Insert Pharmacy Email Address] if you have any questions.
Thank you for your time and consideration.
Sincerely,
The Team at [Pharmacy Name]
Website Copy
Headline (Home Page or Services Page)
Now Offering Clinical Services — Care Beyond the Counter
Your health needs more than just prescriptions. Our licensed pharmacists now provide in-store clinical services to support your complete well-being.
New Clinical Services at [Pharmacy Name]:
Vaccinations – Stay protected year-round with flu shots, COVID boosters, shingles, and more.
Health Screenings – Quick checks for blood pressure, cholesterol, blood sugar, and more.
Point-of-care Testing – Skip the wait and copay at urgent care and come straight to the pharmacy when you’re feeling sick.
You can register for these services ahead of time here [insert Workflow Services registration link], or at the pharmacy next time you come in. Talk to your pharmacist to learn more!
Social Media:
1. Launch Announcement
📣 Big News!
We’re now offering clinical services right here at [Pharmacy Name]!
From point of care testing to minor ailment treatment, you can now access essential health services.
➡️ Walk in today or book online! Link in bio! [Include WFS registration link in bio]
📍 [Address] | 📞 [Phone]
2. Highlight a Service
🩺 Did you know? Our pharmacists can now help manage minor ailments, chronic care management, and lifestyle changes right here in the pharmacy.
✅ No long wait times
✅ Personalized support
✅ No expensive copays or deductibles
3. Education Post
Tired of waiting days to see a doctor?
Your pharmacist can now help with:
UTIs
Sore throats
Cold & flu symptoms
Quick care. No appointment. No hassle.
💬 DM us to learn more